Build a practice on PanLuma.
We share the upside.
For AI consultancies, software integrators, and fractional-CIO firms: roll PanLuma out to your customers, keep 100% of your implementation fees, and you could earn up to a 50% lifetime share of our AI margin on every account you support.
Why partner with PanLuma
The unique edge for your practice
PanLuma's free-platform model removes the hardest part of reselling SaaS — justifying a per-seat licence. You sell outcomes; we make the software the easy part.
Free software, no sales friction
Your customer never has to approve a SaaS subscription to get started. The platform itself is free — usage-based AI billing only. That means shorter sales cycles, lower customer commitment, and bigger room in the budget for your services.
One vendor replaces ten
CRM, accounting, recruiting, support, tasks, inventory, procurement — one platform instead of stitching together Salesforce, QuickBooks, Greenhouse, Zendesk, Asana, and the rest. You become your customer's AI transformation partner, not just another integrator.
OCTOPUS as your differentiator
The OCTOPUS framework gives you a structured methodology for designing AI workforces — Objectives, Context, Tools, Oversight, Processing, Users, Schedule. Something concrete to put in your pitch deck and on your consultants' LinkedIn profiles.
Recurring revenue that grows automatically
As your customer adopts more agents and automates more work, their AI usage grows — and so does your share. You're not chasing renewals; you're compounding.
Founding-partner positioning
Early partners get named on our site, co-marketing support, direct access to our team, and influence on the roadmap. Be the first PanLuma practice in your region or vertical.
Real services revenue underneath
Discovery, data migration, agent design, change management, training, ongoing optimization — all yours, billed at your day rate. The revenue share is the cherry on top of a real services engagement.
The economics
Up to 50% of our AI margin — for as long as you support the customer.
We charge customers the underlying LLM token cost plus a 20% markup. Typical partner terms see you keeping up to half of that markup, indefinitely, for every account where you're providing first-line support.
Up to 50% of our markup
On every dollar of AI usage your customer spends, partners can earn up to half of our 20% margin. Plainly: that's up to ~10% of the customer's AI bill — paid to you, recurring, for as long as you support the account.
Minimum 1 year, then ongoing
For the first year you typically earn the share regardless. After year one, it continues for as long as your firm provides first-line support to the customer. Stop supporting, and the share winds down.
Plus 100% of your services
Implementation, migration, training, configuration, ongoing optimization — your fees are entirely yours. We don't take a cut of services revenue. Ever.
How we help you run projects
The LAUNCH Methodology
A repeatable six-stage playbook for rolling PanLuma out to real customers. Named so your consultants can sell it, structured so your projects ship.
L — Listen · Gather requirements
Discovery sessions with the customer's leadership and operators. Audit the current SaaS stack, document pain points, and surface the processes worth automating. You lead the engagement; we provide discovery templates from prior rollouts.
A — Architect · Map modules & plan the rollout
Translate requirements into a PanLuma module map and phased rollout plan. Decide what goes live in week 1, month 1, and month 3. We provide reference architectures and industry-specific blueprints.
U — Unify · Migrate data & integrate systems
Provision the customer's tenant, migrate data from legacy tools, and wire up integrations. Migration playbooks, sandbox tenants for safe testing, and engineering support when you hit edge cases.
N — Network · Design the AI agent workforce
Using the OCTOPUS framework, design the customer's network of AI agents: objectives, context, tools, oversight, processing, users, and schedule. This is where partners create the most differentiated value.
C — Coach · Train the team & go live
Train operators and managers, run module-by-module pilots inside the live tenant, and cut over from legacy systems. Change management is half the battle in any AI transformation — and where consultancies earn their fee.
H — Hone · Support & continuously optimize
Handle first-line support, monitor agent performance, tune prompts and policies, and expand the rollout to new modules over time. This is where recurring revenue share kicks in — and where customers compound value.
What you get from us
A real program — not just a referral link.
Spin up demo tenants for sales pitches, customer pilots, and consultant training. Reset them anytime.
Pre-built tenant templates for common verticals — recruiting agency, accounting firm, e-commerce — so you're not configuring from scratch.
A certification track for your consultants — "PanLuma Certified Implementer" and "Certified Agent Designer". Something concrete for LinkedIn and CVs.
A shared Slack channel with our engineering team. Real humans, fast responses, when your project hits a wall.
Featured on our site, case studies, joint webinars and content. We promote our partners — we don't hide them behind a directory.
Founding partners get direct input on what we build next. Your customers' needs become product features.
Who this is for
The right kind of partner
AI consultancies
Firms helping mid-market companies adopt AI. PanLuma gives you a productized platform behind your strategy work — turning advice into implementations.
Software integrators & systems consultants
Firms doing Salesforce, NetSuite, HubSpot, or Odoo implementations. PanLuma is a faster, AI-native alternative that doesn't require per-seat license sales.
Fractional-CIO & ops advisory firms
Firms embedded with growing businesses as their tech-leadership-as-a-service. PanLuma becomes the platform you standardize on across your portfolio.
Vertical specialists
Firms with deep expertise in one industry — recruiting, accounting, professional services. Build a packaged PanLuma rollout for your vertical and resell it.
Let's talk.
We're building the founding cohort of PanLuma partners now. If your firm helps customers adopt modern software and AI — and you want a real share of the revenue you generate — get in touch.
Email partners@panluma.ai with a few lines about your firm, the customers you serve, and what kind of rollouts you'd want to lead.